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Portfolio of Creative Work

I'm a senior Interface, Interaction, Visual and User Experience Designer with over 13 years of experience. With detailed knowledge of design and coding best-practices, I consistently create elegant, useful and usable designs that unite, engage, and bring value to user experience.

A designer with a broad set of hard and soft skills - I have education and experience in both web and print design for high-traffic ecommerce sites, advertising agencies, news agencies, the entertainment industry and most recently in the tech space designing interfaces for API development and management. A complete skill-set is on my CV.

I have a conceptual mind, strong leadership skills, a natural eye for usability, and a passion for all things design.

A selection of my work is included in this portfolio. To see a larger and more current selection of my work, including workflows and wireframes, please and I can provide you with my latest examples.

I am always interested in connecting with like-minded individuals. If you are looking for someone with a deep understanding of interactive design - check out my work, read my CV and .

My other internet hideouts:


Apigee.com

Apigee

USER EXPERIENCE, USER INTERFACE, VISUAL DESIGN

Apigee creates tools for developers and enterprise customers to build, manage and monitor their APIs. I aim to humanize the stack through UX, UI and visual design.
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FUEL Advertising

FUEL Advertising

GRAPHIC DESIGNER

FUEL is a member of Draft, one of the world's largest direct marketing and promotional networks. I was a lead designer on the main account, The Bay.
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The Bay is Canada’s oldest department store. I worked as a lead designer on a team that rapidly produced layouts for retail flyers in English and French, which were distributed in stores across Canada to merchandise The Bay’s events and promotions.

Willow Academy

Willow Academy

GRAPHIC DESIGNER

The Willow Academy was an Toronto-Area Private school for artistic and gifted children.
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I was contracted by The Willow Academy to brand and design a variety of projects, including a promotional flyer, newspaper ads, and school signage.

Marty Gross Film Productions, Inc.

Marty Gross Film Productions, Inc.

GRAPHIC DESIGNER, ART DIRECTOR

Marty Gross Film Productions offers quality educational films, video, dvd and television about Japanese language, art, life, culture, and customs.
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I designed packaging for the film library, bringing a consistent aesthetic to library titles on the subject of art in Japan, pottery, and Bunraku and Kabuki.

Space Toaster

Space Toaster Comic

ARTIST, WRITER

Space Toaster is a tiny little comic strip about a tiny little robot.
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Space Toaster was a semi-regular comic strip that appeared in The Independent Weekly (now called "the newspaper"), the largest independent student-run campus newspaper in Canada, published for the University of Toronto.

Expedia.ca

Expedia.ca

VISUAL DESIGN, USER INTERFACE, ART DIRECTION

Expedia.ca is Canada's largest travel company by transaction volume. I was responsible for the overall look and feel of the site.
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In September 2007 I creatively led the homepage redesign project, which was geared towards increasing conversion rates. By simplifying the interface and navigation and making elegant changes on the visual design, the homepage became more scannable and easier to use. I worked closely with the Development and Production teams to coordinate a six-week A|B|C test on the existing homepage against a page leveraged from .com's design and my own design. My design was rolled out based on best performance.

Hotels.ca

Hotels.ca

ART DIRECTION, CONSULTATION

Hotels.ca is a provider of worldwide accommodations to Canadians. I work closely with the Brand Manager to help direct the look and feel of the site.
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In April 2007, Hotels.ca underwent a platform upgrade, opening up an opportunity to apply some front-end modifications. I worked with the Production and Development team on a rebranding and redesign initiative, unifying the brand with the parent Hotels.com company, and making the service easier to use by simplifying interface and navigation elements.

National Post

National Post

GRAPHIC DESIGNER, JOKE WRITER

The National Post is an award-winning Canadian national newspaper. I worked in the graphics department creating charts, graphs, and information graphics for the paper.
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In addition to the standard charts and graphs which made up daily life at the National Post, I was a collaborative contributor to the Arts & Life Avenue "Official Guides" feature, a humourous and creative outlet for graphics team.

I also collaborate with a comedy troupe to write the content for The National Post's spoof-financial advisor Todd Diamond's Finansense.

Simex-Iwerks Entertainment

Simex-Iwerks Entertainment

GRAPHIC DESIGNER, WEB DESIGNER

Simex-Iwerks is an industry leader in 3D and 4D films, special effects experiences and motion simulator ride theaters.
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I handled the interface and visual design of their corporate website, paying great attention to typographic details and using vibant colors to convey the playfulness of the company and to help organize information.

I carried this vibrant aesthetic over to many other design projects.

I also designed way-finding signage for various sites, such as the San Diego Zoo.


© 2008 Roberta Carraro. This portfolio includes hyperlinks to material and trademarks that are copyright of their respective rights holder.
Please contact for any issues involved with the copyrighted material linked to in this portfolio.